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Internet Retailing 101


Best Answer SD Bouncers , 28 September 2015 - 09:48 PM

Worked like a charm! Thanks (again) for the helping out, I really appreciate your willingness to share your expertise with rookies like me...

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#101 SpiderWebDev

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Posted 10 October 2014 - 02:55 PM

Google Has Expanded it's Call Conversion Tracking

 

This week I had another of my monthly Google Tech meetings and as always I came away with a few good nuggets of info. Since I don't have the patience to share all, I thought you guys that advertise with Google Adwords might like this one. Google just rolled out another tool for tracking ROI on your adwords buy. Some of you may or may not have been using the new "Ad Extensions" tab for your ad campaigns. These features dramatically expand the real estate your ad takes up on the page and further pushes the competition lower. I use a few of these extensions religiously; Call Extensions, Link Extensions, and now CallOut Extensions.

 

With Call Extensions, Google takes your phone number and attaches one of their toll free numbers to it. When that number is called as the result of your ad, and the call is over 60 seconds long, Google chalks it up as a conversion and its noted in your reports. When this feature came out I was able to increase the conversion rate of the campaign because now it was tracking folks that actually responded to the ad, but were never tagged as a conversion.

 

Link Extensions, allow you to add up to 4 additional website links and descriptions to ad. This further expands your ad's real estate, and like another web page expands your website, these link allows customers up to 4 additional links to various locations in your site.

 

CallOut extensions are just that, another line of info on your ad that allows you to place up to 4 bullet points about your company. These are 25 character text lines where your can do things like say; "Free Delivery"  "Dallas's Best Prices" "Fully Insured" and so on... So with just these 3 extensions you can practically double the size of your ad. When done right, with a good bidding strategy, you can pretty much suck all the oxygen out of the organic page results for your competitors.

 

Since managing Adwords accounts for so many bounce companies, I found that when a bounce customer sees your Adwords ad, if they don't know who you are, or haven't heard of you, chances are they might click through and look around the site, but won't pull the trigger on pulling the credit card out and booking online (at least the first time). But they are more likely to pick up the phone and call to get enough of a fuzzy feeling to place an order. As a result, that sale doesn't show as a conversion in your tracking report. So who cares you say, I got my booking...

 

Well you should care. Because if you are getting reports that show the true conversion rate for ad campaign you can make the appropriate decisions with respect to the budget you're will to give Google. So now Google has just announced another tool for tracking conversions and that's their new "Call Tracking in a Webpage" script. This little code when placed on your site will swap out your regular office phone number with the Google Toll free number when a visitor comes to your site as the result of clicking on your ad. So with the above example, that order would now be tracked as a conversion.

 

So for all you who complain about not knowing your ROI on a Google Adwords buy, or just consider it a necessary evil, you need to get on top of your tracking to determine the actual ROI of a given campaign. Combine that with cross linking in analytics, you should have a good picture of what's going on.

 

Here's a link to the description from Google: http://adwords.blogs...onversions.html

 

Here's a link to instruction for installation: https://support.goog...r/1722054?hl=en

 

Just so you know... a Quality Campaign, Well written ads, strong Bidding strategy, and the use of these powerful tools... I've seen ROI tracking at 3 to 1 and as high as 5 to1. Curious what that means? Thought so... That means a return of $3 for $1 spent in advertising. Call me crazy, but if I knew I was going to make $3 for every $1 I spent? Yea.. I could do that all day...

 

All the best,

 


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#102 Dk-Rents

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Posted 12 October 2014 - 05:11 AM

made some modifications :D



#103 SpiderWebDev

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Posted 29 January 2015 - 08:42 AM

SEO Experts.... Yea right

 

After all that's been written on this forum about SEO, the almighty search engine optimization, I can't believe there are still those that fall prey to the infamous SEO Experts that calls and tells you, "Hey man I was doing some research and came across your site. I can turn your site into monster "pr-gazillion page" and alls you have to do is fork over a measilly few hundred bucks a month". Really?  wow... I'd be crazy not to right? No, you'd just be crazy. Do you really think they researched your site? Does "I have some magic beans for you" ring a bell?

 

Look hears the truth... I do tons of websites every year, and try to do the best I can with search engine optimization techniques. Do I charge for it? No. Do I advise folks? Yes. But when I do, I tell them the truth. I can build your site on framework that's set up for all the tools you need to get properly crawled by the search engines, I can set all the tags properly, and write descent content, but that's all I can do. Once it's all said and done "You" are the only person who can press the fight forward in keeping your pages in a reasonable position in organic search results.

 

Uh-Oh! D's on a rant... Yes I am because I'm sick of hearing sad stories from clients who have spent hundreds and thousands with so-called SEO Experts who promise page-rank this and page-rank that. Does anyone bother to actually read what Google has to say about how they return organic results? It sure doesn't seem like it. And do you actually think that someone who has absolutely no experience in running a party rental company can do a better job than you in determining what needs to be done to have your information out there? Let's face it, the answer is obviously a resounding "NO"!

 

Here are the are the facts, today's search engines are incredibly intelligent and getting smarter everyday. If someone even mentions the word "page-rank" just assume they have their head stuck in the nether regions of their rear end, and move on. Example: Oh my website has a page rank of bla bla bla. Really? Interesting... who says? And what is it ranked for? Let's face it on any given page on your site there are multiple keyword phrases that you would hope would trigger your page being returned in an organic result. Do you see anywhere on Google where they return reports about your so-called page-rank? No, because that's so far in the past, that concept it's ridiculously funny. I would submit to you, that if you do not have Google analytics properly tracking your site and you have your Google webmaster tools account feeding info into your analytics account, you have  no idea what's really going on with your site. You say' "Oh I hide my IP address and do searches" or "I access some other computer and check out what's up" HOGWASH... If your site is tracking properly you'll find that Google gives you  detailed analysis of your "Position" in the organic results. That position is reported as being from 1 to the 100's. That's "position" folks not page rank. If you look at an organic Google search results page you'll see organic links listed from top to bottom, the top is position "1" and the last one is position "10" or "12" depending on how many paid ads are at the top, and whether Google returns the local business map as well, in which case there may be as few as 5 or 6. In this report, Google never mentions the word page at all, but give your website a specific "average position" for search terms where your site was presented in the organic results. In addition, those search terms are the phrases actually typed into the search box by the users.

 

I'm here to tell ya folks, with out this info, you could not begin to know what's going on or what needs to be done. For example... I see all different kinds of terms used to describe a simple bounce house on your sites. You know the phrase...."people call them jumpers, moonwalks..bla bla bla, but we just call them fun!": (By the way, if you haven't removed that statement from your site you might want to check those rear-end nether-regions) Well if you study your report, Google will tell you specifically which term is right for your geographic location. In other words, optimize for the language used by your customers. If you spend time and effort optimizing for "Moonwalk Rentals", but the majority of folks are search for Bounce House rentals, I would say "Houston we have a problem!"

 

Next we look at the report and it says "Bounce House rentals Tulsa" you have a position of "2.5", cool!! I'm on the first page and bouncing between the #2 and #3 position on the first page! ( Yes your position will change on a daily basis) But wait a minute... "Bounce House rentals Broken Arrow" which is right next door and important to my business, it says I have an average position of "32", in other words you're no where to be found. And this goes on for hundreds of search phrases in just a 30 day window! So you tell me... how can a so called SEO expert provide you with any help at all without this extremely valuable information. Even better, how could they possibly move the needle in your organic results with out completely understanding what the reports say? The answer? They can't.

 

Here's the Gawd awful truth folks... content is king. you want a return for a specific keyword or phrase, it better be mentioned in your content in a coherent way, and it better add value to the person that reads it. (Yes you better start considering the search engine spiders as people because they are smarter that you) The day of the one line product descriptions are over. You better learn to write at least a paragraph for each page or forget it. If you're not taking the time to properly use your social network sites, then hang it up, because those sites are part of how Google sees value in your website. If your customers aren't writing Google+ reviews, if your friends on facebook are not engaging in the conversation and postings, well alls I can say is "You got a lot of 'splaining to do Lucy!"

 

Ok ok I'm done... Here's my last bit of advice. Get your site hooked up properly with Google. Let them tell you what needs to be done. Find your real place in the market. And the next time some clown calls you about how they're going to make your website an SEO wonderland... just set the phone down (not on the hook) walk away and just let them talk. Go wash your car. Pet your dog. Or hey, go for a walk... at some point they will just go away.

 

All the best


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#104 Dk-Rents

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Posted 30 January 2015 - 12:03 AM

Acquisitions -> search engine optimalisation > search results

 

love also to have realtime open while working at the office, nice to follow and to see what is going on



#105 SpiderWebDev

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Posted 03 April 2015 - 09:29 PM

Did You Get The Email From Google About Not Being Mobile Friendly

 

I haven't had much free time lately so the posts have been sparse at best. Over the last month I've been bombarded by lotsa folks sending me a forwarded copy of the email from Google. All about their websites not being mobile friendly and that they have started downgrading mobile search results for sites that are not responsive. So I thought I would shed some light on the situation. There are many factors that need to taken into account, but the truth is, the web game has just made a major shift. So first, before you start pulling out your hair in panic... take a breath and let's look at the facts. Just so you know the majority of you, with few exceptions are in the same boat, so if Google has five sites that it would normally return in the organic results, and all five sites are not mobile friendly, no harm, no foul. The organic placements will appear as they were. Now that being said, everybodies radar is up about the issue, so you better get ready. Because the first guy in your market that goes mobile responsive will take the slice of the big pie.

 

Now it's not like it was a year or two ago, where you could just run a mobile version of your site (same deal just smaller, less junk), no, the new standard is fluid responsive site designs. What does that mean you ask? Well thanks for asking... that's where your website displays correctly across all browser sizes and devices. If you haven't been given this demonstration yet, here's  good example: http://disney.com   Once the page is loaded, take your cursor and grab the right corner of the browser window and start making the window smaller. Do it slowly so you can see how the page collapses in on itself. You can see images get smaller and others just disappear all together, Finally, once you get down to about 300px you'll be looking at the typical smart phone view. That my friends is a fluid responsive design, and THAT is what Google is looking for. These responsive templates require special CSS3 and html5 coding that reads a viewport query of the device and uses media queries in the css to determine what to present to the visitor.

 

Over the last 6 months I've been working on developing a solution that you all will be able to take advantage of. However you need to get ready because it's going to change the way you folks think about websites. As you start looking at more and more of these types of site you'll see less junk, and more meat and potatos. In other words; "Just the Facts Maam". Here's a good example, if it won't fit in a 300px box, it's gotta go. Now there are exceptions to that. There are great new sliders that will shrink full width images right down to the perfect mobile size, and if you've got the right css coding you can do one thing for full size and another for small size. But the point here is that getting the right mix of content and imagery is not easy and requires a lot work and planning. So like I said, get ready, start saving cause it's not cheap, and think about how you want to make the change.

 

I just finished my new web development site at http://www.spiderwebdev.com It is totally responsive so you can do the little test on it as well to see what's going on. Those of you with Inflatable Office sites, are at least in good shape in checkout, as long as you plan on redoing the frontend website. I just heard there's some cool stuff happening the with product page links as well. So plan your redesign and take advantage of the new features Tim and the Guys have put together.

 

Those of you with Word Press or Joomla sites, you can go and buy a responsive theme and install it, but you just have to live with all those short comings in presentation. We're just wrapping up a complete responsive design solution for ERS clients. Should have that squared away shortly. The responsive template is completed and we are shooing away a few bugs. I should have a beta site up soon.

 

So long story short, don't panic, plan. This is going to be a gradual transistion in terms of how it will affect your search results, and know that everybodies in the boat. Those that respond accordingly will reap the reward. Those not paying attention will have a rude awakening. That's my tale and I'm sticking to it... But just know this in closing. Those of you that know me, know that I work with folks all across the country, different markets, and different size companies. I have more Google data banging around in my head than I care to say. That being said, two years ago mobile use on your sites was hanging right around 30 to 35% on average. This year, in this industry... it's 60 to 70%! Do the math where should you put your efforts?

 

All the best,



#106 SirBounce-A-Lot

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Posted 04 April 2015 - 01:58 AM

Hey Dave. I have one image on my site that won't resize properly to fit on the screen. I am running a responsive theme in Wordpress. Any idea what I should be looking for to fix it? I imagine it is missing or has mistyped code.

#107 SpiderWebDev

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Posted 04 April 2015 - 07:46 AM

Hey SirBounce, go to the page that the imagine is on and right click and open "inspect Element". Then it will show you the related css codes involved and you can troublshoot right in the inspector.

 

all the best,



#108 americanbounce

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Posted 04 April 2015 - 08:00 AM

Dave
Let me know what you need to do to update my site. Send me a pm or call and we can plan on how to do the transition
And again thanks for all your help. I want to our in front not playing catch up

#109 SpiderWebDev

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Posted 04 April 2015 - 06:17 PM

Hey Keith, I took a look at the issue you're having with the home page image. Looks like you're using a Word Press theme, so tracking down the right file will take a bit of snooping. From what I could see that template has a media break at about 600px. The image your using has a fixed with at 650px and isn't resizing. This is one of the issues with Word Press in that you eith have to dump the image, cut it up into a collapsable image or tag the <div> where it resides with the proper media break resizing code. You might take a look at the header image CSS and see if you can use the same for that image. If you do you will need to give it it's own class id and properties.

 

Good luck!

 

Hi John, You know where to find me...

 

All the best,


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#110 Mr. Inflatables

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Posted 04 April 2015 - 09:37 PM

wordpress has a image editing tools to size it right



#111 Dk-Rents

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Posted 06 April 2015 - 09:07 AM

I did mention earlier that I just love hardcore HTML and CSS, and that now those programming skills come in handy



#112 SpiderWebDev

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Posted 28 April 2015 - 08:38 AM

Making Images and YouTube Videos Mobile Responsive

 

Hi Ya'll,

Lately I've been seeing questions on making images and videos responsive to mobile conditions, so I thought I would share some quick web-geek hacks for getting the job done. Now keep in mind if you're not using a responsive template on WordPress or Joomla, etc. this isn't going to help very much, but if you are and you're scratching your head on how it's done, then you're good to go...

 

For images it's a pretty quick fix. When you insert an image into your web page take a look at the html. It will look like this:

 

<img border="0" src="www.yoursite.com/images/page-banner.jpg" width="800" height="180">

 

Just replace the code indicated in red with style="max-width:100%;height:auto;" so then it would look like this:

 

<img border="0" src="www.yoursite.com/images/page-banner.jpg" style="max-width:100%;height:auto;">

 

Now when you go and collapse (make it smaller) the browser window you can watch the image shrink based on the browser window size. Very cool eh? Quick tip here... Make sure you are sizing your images properly before inserting them into your page. A lot of times I see you guys insert images that are way to big, like 1200px x 900px, then just resizing the image by grabbing the image outline in the editor and dragging it to the size you want. This is bad on a couple levels. One the image is still 1200px x 900px so your load time is going to be slow, and two, if you use this fix the image will be way too big to start when your in desktop view. So make your images the correct size for desktop view before inserting.

 

For Youtube videos it';s a little more involved. This is a CSS solution so you'll need to add a bit of CSS properties to your stylesheet, or you can just add a style tag with the properties either in the <head></head> area, or just above where the video embed code lives. The following is for the style tag method, those of you that know your way around a styles.css file you'll know what to do...

 

<style>
.video-container {
    position:relative;
    padding-bottom:56.25%;
    padding-top:30px;
    height:0;
    overflow:hidden;
}

.video-container iframe, .video-container object, .video-container embed {
    position:absolute;
    top:0;
    left:0;
    width:100%;
    height:100%;
}
</style>

 

Once you have that added to your html or style sheet, then just place following <div> container around the video code like so:

 

<div class="video-container"><iframe.......></iframe></div>

 

Same as before, now when you collapse the browser window you can watch the video player shrink in size. So there you have it. Ya'll are good to go!

 

All the best,


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#113 SpiderWebDev

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Posted 16 July 2015 - 07:06 AM

Say Goodbye to Flash

 

Get ready for the next web headache. Recently Google, Firefox (Moziilla), Apple, and Facebook have finally said enough is enough when it comes to Flash. Long known for it's security vulnerabilities, Adobe Flash may have come to the end of the line. Exec's at Facebook have demanded that Adobe come up with an "end of life" plan for flash, and Firefox has just plain blocked it from its browser (See the screenshot attached to the post). The reason I bring it up here is because I'm seeing more and more error messages on you guy's websites as it relates to Youtube videos and the ever popular Ninja Jump 3D models and fly throughs. Ninja has been the best when it comes to providing it's customers with marketing resources for their products, so hopefully, they will have a plan in place. I the meantime, you'll need to make a plan for removal of these flash based features, I know some of you have numerous Flash features on your sites. The biggest issue will come with embedded YouTube videos. Right now the YouTube platform is pretty stable and it's been a hit or miss situation on whether the players crash or not. Hopefully YouTube will come up with a plan for a new player platform that won't require everybody to change their embed source code. What a pain.....

 

All the best,

Attached Thumbnails

  • screenshot.jpg

Edited by Spider_Climbing, 16 July 2015 - 07:07 AM.


#114 SpiderWebDev

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Posted 08 September 2015 - 02:42 PM

Word Press Users Take Note

 

Hi guys, Just finished a new Word Press site for Brian at AZ Hand Trucks ( see http://azhandtrucks.com/ )

and I keep forgeting to post this tip but remembered today when taking the site live. Those of you that use Word Press to create your site there's an important peice of Word Press junk you need to know. In your Admin panel, under settings there's a field called "Tagline". If you don't specifically go in and change it, it has a default setting to "Just Another Word Press Site". So what you ask? Well thanks for asking... If you've done a less than stellar job with getting your meta tags squared away, Word Press will dump that silly little string into your page description meta tag. I can't tell you how many I site that I get called into fix the so called "SEO Work" some bunch of knuckle heads charged hundreds of dollars a month for,  and when take a look at the source code, lo and behold, that home page description says "Just Another Word Press Site". Charming eh? I'm not point any fingers but it's definately a strategic blunder...

 

Take a minute and check your site, I'm sure no one want's to be known as Just Another Word Press Site!

 

all the best,



#115 SD Bouncers

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Posted 28 September 2015 - 08:49 PM

Hiya Dave, code question for you. If im looking to add more individual photos onto my product pages, do I have to repeat the entire line of code for each pic, or just a small segment of that line?

 
This is what i mean by repeating code
 
 <a rel="shadowbox[photos]" href="images/table-cloth1.jpg" class="image-1" title="Extra Images"></a>
 
 <a rel="shadowbox[photos]" href="images/table-cloth2.jpg" class="image-2" title="Extra Images"></a>
 
 <a rel="shadowbox[photos]" href="images/table-cloth3.jpg" class="image-3" title="Extra Images"></a>
 
 
Thanks in advance for the guidance!


#116 SpiderWebDev

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Posted 28 September 2015 - 09:07 PM

Hiya Jess,

That should work. In using the shadow box script you just need to use the include in the "rel=" tag for "[photos]" and everything with that include will be presented in your display.



#117 SD Bouncers

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Posted 28 September 2015 - 09:19 PM

Thanks for the fast reply! I added the code, but now I am seeing two "reserve now" icons. I'm guessing this has something to do with the "class=image2" part of the code?

 
<div class="product-text-wrapper-3"><a rel="shadowbox height=375;width=540" title="Coming Soon" href="#" class="video-1"></a> 
          <a rel="shadowbox[photos]" href="images/kids-chair.jpg" class="image-1" title="Extra Images"></a> 
          <a rel="shadowbox[photos]" href="images/kids-chair.jpg" class="image-2" title="Extra Images"></a> 
          <a rel="shadowbox[photos]" href="images/kids-chair.jpg" class="image-3" title="Extra Images"></a>
          <a title="Reserve Online Now!" href="http://www.inflatabl...andiegobouncersclass="image-2"></a></div>

 

Thanks again!



#118 SpiderWebDev

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Posted 28 September 2015 - 09:21 PM

Post the link to page you're working on so I can see what's going on...



#119 SD Bouncers

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Posted 28 September 2015 - 09:25 PM

http://www.sdbouncer...hild-chair.html



#120 SpiderWebDev

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Posted 28 September 2015 - 09:30 PM

Ok it looks like you've just put the code in the wrong div location. You have a responsive web design framework so it's important to make sure you place elements in the right location. Sometimes it's not so intuitive. In this case below I have a sample script that uses the css style that's used in your style sheet for your social icons. That way we don't have to add additional code and gum up the works. Try this:

 

<!--description-->

<p class="item-name-1">Children's Chairs<br>
</p>
<p class="item-cost-1">$1<br>
</p>
<p class="item-body-1">Seating Just For The Little Ones!</p>
<p class="item-book-1">Perfect fit for your little ones. Rent some with a Children's table! Fit up to 10 on a childs table. Recommended for ages 2-6.</p>
<p class="item-book-1"><b>Requirements:</b> 150lb rated</p>
<p class="item-description-1"> Reserve Online Today!</p>

<!--end description-->

</div>
<div class="product-text-wrapper-3"><a rel="shadowbox height=375;width=540" title="Coming Soon" href="#" class="video-1"></a>
<a rel="shadowbox[photos]" href="images/child-chair-white.jpg" class="image-1" title="Extra Images"></a>
<a title="Reserve Online Now!" href="http://www.inflatableoffice.com/quotes/quoteme.php?name=San+Diego+Bouncers&vendor=sandiegobouncers" class="image-2"></a></div>

<!--start social bar-->

<div class="social-wrapper-1 clearfix">
<div class="social-center-wrapper-1 clearfix">

<!--start social code-->
<a rel="shadowbox[photos]" href="images/child-chair-red.jpg" class="social-img-wrapper-1 clearfix"> <img class="social-img-1" alt="1" src="images/clear-placeholder-1.png" title="Castle Combo"> </a>
<a rel="shadowbox[photos]" href="images/child-chair-blue.jpg" class="social-img-wrapper-1 clearfix"> <img class="social-img-1" alt="1" src="images/clear-placeholder-1.png" title="Castle Combo"> </a>

<!--end social code-->

 

Note the div location and style tags. See if that works for you...

 

all the best,





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