I always hold my prices, I only discount on a large order. I try to set myself apart by diversifying my offer, this way they cant go elsewhere and get it all. Not very many people will take different party items from different party suppliers. In our area there is a lot of price cutting ( about 12 new companies in the last 2 years everybody seems to thinks it's an easy business to run out of your garage!) they have all lowered their prices....will see in 2 years who will still be around....
What other types of things do you offer?