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Radio Spots


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#1 gardnergirl2

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Posted 31 January 2018 - 05:39 PM

It has been talked about before, but I was just wondering if anyone has had any luck with radio spots in a smaller market.   My county has just north of 100,000.    Just looking for experiences :)


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#2 BELLE BOUNCE

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Posted 01 February 2018 - 05:41 AM

We've run them for a couple seasons and it's hard to track response. We've had a lot of success with Billboards. :pooh_lol:



#3 moonrockrod

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Posted 01 February 2018 - 11:13 AM

If would focus on maximizing both Google and Facebook ads with highly targeted demographics.  That alone should keep you hopping (or bouncing)

 

Belle - How are you calculating your success with billboards?


Edited by moonrockrod, 01 February 2018 - 11:14 AM.


#4 Mr. Inflatables

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Posted 01 February 2018 - 03:07 PM

use free google phone numbers to monitor your advertising. Use a different phone number for each method your tracking.. Use unique url if tracking web traffic,



#5 BELLE BOUNCE

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Posted 02 February 2018 - 07:06 AM

Mostly just by our clients telling us ,we get no response from newspaper ads even with coupons. We are in a county of about 45,000. I'm an" old guy" and a bit digitally inept my son is taking over so we will have a electronic future.


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#6 gardnergirl2

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Posted 02 February 2018 - 03:06 PM

with the facebook adds, what demographics would you recommend?  (I think I have it right, but it never hurts to get other people's opinions).  With google, google addwords?  thank you :)   and billboards- I may check into that....



#7 moonrockrod

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Posted 03 February 2018 - 10:19 AM

With Facebook, I focus on my main delivery area. I target my ad to specific zips, women aged 28-58, with children age 3-15.

#8 gardnergirl2

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Posted 05 February 2018 - 07:22 AM

thank you, moonrock!




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